Case Study:

In Motion Magazine


General Motors


National driving skills and driving safety magazine for students taking driver education. Distributed to 2,000,000 driver education students at 12,000 public school and private driving education programs.


Sets of student magazines and instructor’s guides mailed in kits twice per school year.


Multiple national Educational Press awards for excellence in design and journalism.


Results: 14-year program that gave General Motors a competitive edge in reaching several generations of new drivers—and their parents.

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